Agriculture produce from small-scale farmers is often lost after production due to so many marketing challenges which make it difficult for small-scale farmers to explore full market potentials. These challenges also reduce incentives of participation in formal (commercial) or high-value markets.
Marketing constraints or challenges arise due to many factors such as limited knowledge and use of market information, lack of access to high-value reliable markets, high transactional costs, distance from the markets, poor quality of products, lack of storage facilities, and low educational levels of small-scale farmers.
As I understood from my field experience, the creation of market opportunities for smallholder farmers who can consistently link high production with sales was not fulfilled. Connecting the farmers and the buyers to the supply chain through the aggregation of service providers is unquestioned work for the producers to make their production qualified and consistent.